What is digital transformation? Digital business transformation defined SAP Insights

Whatfix’s no-code digital adoption platform empowers organizations to adopt new technologies faster and empowers employees with in-app guided onboarding, reinforcement training, and on-demand support. Now that you know how imperative it is for organizations to transform digitally, you must get in touch with IT experts and transition managers to help you take that digital leap. Choosing the right digital transformation partner is notably important.

Why is digital transformation important

But with the arrival of the pandemic – and the way our lives have changed as a result – the industrial era is virtually over, along with industrial-era ways of thinking and doing business. For more information on how you can move your company to the future, reach out to our team today. Worldwide, 500,000 new users are browsing the internet every single day – creating exciting targeting and advertising opportunities for businesses. From the mobile devices we all have in our pockets, to the hundreds of apps we have downloaded, today’s retail environment looks a little different to one hundred years ago. Kyla is part of the Marketing team at Kumospace, where she helps run the social media accounts and creates content.

Why Digital Transformation?

In reports and articles from McKinsey and others, we learn that poor planning, misaligned goals, and unclear strategies are the cause of the bulk of transformation setbacks. In the past decade, digital technologies have been driving change in the workplace. VR, chatbots, and mobile devices are customizing the onboarding process, as well as improving employee service and support. Machine learning is helping toeliminate biasand ensure that businesses are champions for diversity and inclusion.

  • At this point, it’s not about enterprises choosing to transform; it’s more about deciding how to transform.
  • It’s just that the pandemic is dramatically accelerating them all, making them part of our standard reality now, rather than in 10 or 15 years.
  • Instead, it is an ongoing effort to streamline operations by finding the most effective applications for new tech.
  • For the last few decades, the world of business has been changing at a rapid pace.
  • By better understanding your customer and their needs, you can create a business strategy that is even more customer-centric.
  • Such collaborations are also beneficial for forming balanced and cost-effective partnerships.

– Using artificial intelligence AI and machine learning to automate marketing decisions is increasingly important in customer engagement. AI can help marketers to segment customers and target them more effectively. Data security and privacy have become increasingly important as laws like the GDPR, CCPA, and other regulations emphasize protecting user data.


The Prosci Methodology enables organizations to manage change successfully by supporting the impacted employees in their ADKAR journeys and by facilitating the organizational change through the Prosci 3-Phase Process. They often believe that because the technical side is in place, they will automatically see the significant improvements to the bottom line. In a digital transformation, enterprises invest in big data and analytics to convert every available bit of information into insights for making better decisions related to process automation.

That doesn’t necessarily mean tapping your service reps to run marketing campaigns, but it can mean knocking down walls between departments. Your social media presence can encompass service and marketing, tied together by a digital platform that captures customer information, creates personalized journeys, and routes customer queries to your service agents. It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side. By constructing a digital process at an early stage, and integrating technology throughout the wider organisation, businesses stay up-to-date and open themselves up to future partners.

Using the ADKAR Model to Facilitate Individual Change

Therefore, not just new start-ups, but established companies too must keep on improving and adapting to changes in the market. Agility refers to the organization’s ability to improve and develop continuously. 68% of companies rank agility to be within the top 3 considerations when it comes to digital transformation. Investment in digital transformation is growing at 17.5% CAGR and is expected to approach $7.4 trillion over the years 2020 to 2023. Digital transformation has also been defined as the process of integrating digital technology into different areas of a business, which fundamentally changes how a business operates and delivers value to its customers. Our model combines cutting edge technology, processes, and people in a fully-managed solution to deliver precise financial visibility and improved operational scalability, plus a lower and more predictable cost structure.

Data management and security protocols must be in sync and yet, data security is a major challenge for organizations. It encompasses every area of a business and can lead to process innovation and efficiency across units. From sales and marketing to finance and the C Suite, every department leverages sensitive data. It’s important what digital transformation means for business to optimize and secure data everywhere it flows, while equipping teams with easy-to-use tools to get their jobs done. As you evaluate the customer journey as part of your digital transformation, consider how you can give your clients greater autonomy over their own data — using data privacy as a business differentiator.

Data Analytics

Explore insights into our innovative model and the successes of companies we’ve partnered with. We can provide clear, in-depth, and up-to-the-minute insight into your business, allowing you to spend less time on finances, and more time on the big picture. FortySeven Software Professionals, with over a decade of experience advising F500 companies and growth-stage startups.

Why is digital transformation important

We have helped many businesses and individual entrepreneurs craft meaningful customer experiences with viable digital solutions. This step establishes the metrics that indicate the success or failure of the digital transformation initiative. These metrics, such as revenue growth, employee productivity, etc., directly affect https://globalcloudteam.com/ value creation and serve as an indicator to monitor the progress of the project regularly. Digital transformation reduces business costs by automating processes, reducing waste, and optimizing supply chain management. This results in cost savings that can be reinvested in the business or passed on to customers.

What are the five main areas of digital transformation?

Companies are investing in automation solutions such as robotic process automation to automate mundane tasks and reduce manual labor. Customer data platforms are quickly becoming a powerful tool for businesses because they provide a centralized platform for collecting and managing customer data. Digital transformation trends in 2023 are set to revolutionize how businesses operate and interact with customers, and they are mainly in the technology aspect. Utilize technology appropriately – Invest in the right technology, including digital collaboration tools, analytics, and more. Digital transformation is a new venture for insurance companies, having only kicked off in the past couple of years.

Why is digital transformation important

March 29, 2023 Software development
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